Liz Truss, Steve Bannon and Tucker Carlson? Inside the One-Time PM's Attempt for Make America Great Again

Britain's shortest-serving prime minister, launched the first edition of her online program with a vow to reveal "malicious actors" attempting to bring down Western democracies. Truss elaborated she would uncover how an "global web of progressives work to weaken the democratic process and the will of the people."

"Our focus will be on the Maga phenomenon and see how this can be accomplished in Britain," the former PM stated. "We will interview the key figures of the Trumpist political sphere."

In advance of the series premiere, there was a strong advocate. "This represents the dawn of a sort of political shift," remarked John Solomon. The right-leaning Just the News platform will publish the Truss's new broadcasts.

Establishing Ties in the Maga-Verse

Compatriot supporters, featuring a pro-Reform adviser, played a role in her launch the Truss's program. The production is adequate, if basic. The show has attracted 10,000 subscribers in her initial seven days and her first episode achieved 67,000 views during that week.

This represents a modest start, but in partnering with Solomon, Truss is being entering a well-developed right-wing media network producing and amplifying Make America Great Again themes. Its obsessions involve claims of media suppression by the established press and a desire to remove a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the swift end of her short and troubled leadership.

"Solomon's outlet is not well-known outside of the Maga-verse, but it does have credibility there, mostly due to its founder, who offers opinions on conservative outlets like the program hosted by Steve Bannon and has even interviewed the former president," commented Alex Hinton, who has extensively researched the Make America Great Again phenomenon.

A Divisive Associate

The former PM's foray to import American conservative media to Britain has drawn her nearer to controversial figures such as John Solomon.

He founded Just the News in the wake of criticism following accusations of pushing misleading narratives about Joe Biden's anticorruption effort in the Ukraine, as well as controversial stories about the former US ambassador to Ukraine.

These allegations were amplified across the pro-Trump outlets, with the journalist serving as a frequent visitor on the prominent Fox News show. Donald Trump endorsed Solomon's reporting.

He wrote the Ukraine claims in a series of columns for the outlet the Hill, where he was moved to a columnist role after colleagues complained about his work. His narratives were pivotal in Trump's pressure for the Ukrainians to investigate Hunter Biden and his father in 2019. Those demands culminated in impeachment charges against Trump. The US Senate later found not guilty the then-president.

Not long after he exited the Hill in late 2019, the news organization announced it was performing a examination of his reporting about Ukrainian matters. It found he had used unreliable sources and said he "failed to identify important details about primary contacts in Ukraine, such as the fact that they had been charged or were under investigation."

Entering the Ecosystem

Solomon's own media appearances are a sign of the right-wing media network Truss is joining. He discussed his support for the program on a broadcast he helps run on the right-wing channel, a political media platform that is where you find the pro-Trump commentator former adviser Steve Bannon and on which former Fox host Tucker Carlson also features. The ex-PM has already spoken with the political operative on one of her first podcasts.

In linking up with the journalist and his outlet, the former leader has become a minor player in a broader ecosystem of pro-Trump platforms that often cross-promote stories.

The journalist's broadcasts have frequently included individuals such as influencer Mike Benz, a political voice whose criticism of the US Agency for International Development was used by the X owner as justification for closing the foreign aid agency.

A Global Media Play

While her awkward delivery and professional woes have been mocked at home, some US observers are taking seriously her efforts to rebrand as a local version of the pro-Trump media ecosystem.

"One must regard folks like that as significant, despite the fact that you may not want to interpret them word-for-word," stated a Democratic strategist, who worked in the Obama White House.

"You saw how in 2024 the former president utilized that media network to get his message out. Certainly that sphere exports and influences conversation abroad. It looks quite apparent to me that the circumstances in the United Kingdom are similar to what enabled this alternative media ecosystem to thrive in America."

Alan Finlayson, said the internet-based conservative network was already having an impact in the UK.

"The internet transcends national boundaries," he said. "There exists a sort of atmosphere within which content circulates – sometimes manifesting in radical ways and occasionally in softer tones – but which is interlinked."

Hinton said the rise of the internet-based right wing in the UK recently meant the "potential to have a growing impact is significant."

Global Goals

"The former PM and the Reform UK leader not long ago appeared at the CPAC, where I saw they echoed pro-Trump themes prior to the {king of Maga|

Kevin Carroll
Kevin Carroll

Lena is a financial analyst specializing in blockchain technology and cryptocurrency markets, with over 8 years of trading experience.